About SFM


Sanford Farmer’s Market is a non-profit organization dedicated to increasing access to local, farm-fresh produce to residents of Sanford Florida. Since 2006 our mission is to bring food that is locally grown, raised or produced to our community and to raise awareness of the importance of eating local for the sustainability of our planet.

In addition, at a time when most of our lives are spent on a screen, the market sees itself as a local gathering place, a “town square” as it were, where people can put down their devices for a while and talk to one another.


Finally, we see ourselves as a magnet to help draw Sanford residents – and visitors from surrounding areas – to the heart of our town on a Saturday morning to help keep our historic downtown vibrant.


Sanford Farmers Market  is committed to supporting and strengthening Sanford’s small farm businesses by creating and operating vibrant, successful neighborhood farmers markets.


We love that Sanford Farmers’ Markets bring people together, and provide you the opportunity to make a living doing what you love.


Our Mission

SFM operates world-class farmers markets that contribute to the success of local food growers and producers, and create vibrant community gatherings. As a trade association, success for our vendors is our primary objective. Listening and learning from vendors and shoppers produces outstanding farmers markets where vendors prosper and communities thrive.

Our Vision

SFM is a catalyst for the nation’s most prosperous, healthy and sustainable food system.

  • Food producers thrive and expand
  • All residents have access to farm fresh food
  • Farmers markets build, nourish and inspire community

Our Goal

We strive for a cooperative, respectful, family-friendly atmosphere that promotes beneficial interactions among our producers, our staff and the community. When we are successful at our work, our visitors will perceive themselves as being inter-connected to the market and to the community as a whole.  By offering the opportunity for all at the market to be partners in the stability and security of our farmlands and small businesses, we can create a more secure and healthy citizenry. Our commitment is to rely on mutual regard and honesty to promote a place where our vendors and employees will have the opportunity to develop beneficial relationships with the market visitors in the spirit of good will.

The nature of a farmers market lends itself to the old fashioned tradition of “going to market” and it provides a “town square” for local small farmers to sell their products, bringing rural and urban entrepreneurs together to round out the weekly experience of “market day.” Our vendors and staff work collaboratively to bring a consistently high-quality event week after week —  an exciting meeting place for neighbors to meet, commune and enjoy the great bounty of our state.

Support the community, socially, physically and economically
Provide a balance of fresh produce and related products from the Florida region
Maintain regional family farms by providing a local farm market outlet
Give educational opportunities to people that visit and share in our market endeavor